Ratna Ho rolling out Eco-Logic fashion line

Dubai Fashion TV is delighted to introduce the Brand Ratna Ho Fashion as the brand makes its much-anticipated debut into the Middle Eastern market.

The directional brand offers something new and fresh to the regional retail landscape.

Ratna Ho Fashion will roll out the brand’s definitive style and across the GCC, bringing a unique, progressive style to the region’s contemporary fashion landscape.

RATNA HO often engages in incorrect subjects to put on a new esthetic perspective. These topics are analyzed, reinterpreted and serve as the foundation leading to a new, innovative collection. Although humor plays an indispensible role, the clothes themselves are never humorous, but rather provocative and sexy.

Designer behind RATNA HO is Ratna Ho, who obtained her bachelor at ArtEZ, Arnhem an her master’s degree at Central St. Martins in London. Since graduating in 2009 Ratna is working with Pascal Mulder, who studies Product Design at ArtEZ. Together they work on all aspects of designing a new collection.

Next to couture Ratna also designs pret-a-porter and basics. A lot of attention is based on wearability and accessibility of the clothes. This approach ensures diversity within the collection, in both images as prices. RATNA HO always tries to find a balance between exclusivity and wearability. Both the quality of the fabrics and innovation of the patterns are of great importance to us.

From the end of 2014 Ho and Mulder have been focussing on creating two accessory labels, RATNA HO and STUDIO MULDER. The RATNA HO collection targets women young at heart, with colour- and playful bags and accessories. STUDIO MULDER focusses on bags and accessories for every occasion, with a more minimalistic and functional angle.

All items are created using technical textiles and a part of the collection with specialised techniques as high frequency and ultrasonic welding, techniques available at the manufacturing facilities of Buitink Technology in Duiven, The Netherlands. The brand aim to transfer as much residual material as possible into durable and functional bags and accessories.

RATNA HO has amassed an a big army of fans with its uniquely Dutch collections, born out of the industrial aesthetic and urban environment of RATNA HO headquarters in Netherlands. The signature mix of contemporary design and rebellious spirit embodies the brand DNA, which extends beyond the collections to the pioneering film content produced in-house at RATNA HO and STUDIO MULDER.

To find out more about a brand and to see collections you are welcome on-line at ratnaho.com.

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