The VAN CLEEF & ARPELS know a lot about design. Over the years, advertising pages Parisian house were the same as examples of the style, as well as its decoration.
Appearance thrown on the strip – always a dialogue or a whole story.
On the most famous advertisements, of course, there are brooches. Although, of course, brooch does not require advertising. It’s just – always individual. Her appearance on the strip – it is always a dialogue. Place Vendome, the end of the 1920s. Lovely woman in dress Deco takes a basket of flowers. This is the famous brooch Flowers basket c emeralds, rubies and diamonds in platinum. The jewelers Van Cleef & Arpels has just received an award at the International Exhibition of Modern Decorative and Industrial Arts of the brooch “Rose” and are ready to shower flowers of all their fans.
But the other woman in the image of the 1940s, lost in thought, eyes downcast. About what? For it says Diamond Brooch Fern, depicting a fern flower – a symbol of dreams, the ability to heal and to bring love.
The advertisement 1955 “Wings of Freedom”, we see dialogue brooches and cities. The very brooch – symbol of the woman that owns the secret of flight. Paris is free for ten years, and hovers over him happy fairy, one of those released into the sky genius of Van Cleef & Arpels. These fairies are found in the Place Vendome since for Barbara Hutton made Brooch “Dragonfly Fairy” of rubies, emeralds, diamonds and pink diamonds.
In addition there are the dialogues and the whole story. This is a series of “Boutique” of brooches created with skill and humor to depict a variety of animals. This was a step to the novelty, the desire to discover the world of Van Cleef & Arpels new to clients: young and beautiful women. This collection is called to go, look at the boutique (hence its name). Find yourself on the chest and the animal can be to gather your own collection.