Bold colors, animal prints, numerous leggings and a hint of Kenzo’s vintage verve are soon to be found at H&M. The concept of designer collaborations with H&M have been happening for over a decade and this year’s collusion will be with the popular label Kenzo.
The Kenzo designers, Carol Lim and Humberto Leon, want to take over the H&M audience and make them fall in love with their flashy clothing. They do not have typical models presenting the collection, but artists and other creatives who will be telling the story of their pieces. The entire Lookbook has been published and the anticipation of getting to shop those extraordinary items is rising each day. On the 3rd of November the wait can finally be put to an end; the Kenzo x H&M collection will be found online or at over 250 H&M stores worldwide. Last year’s collaboration between H&M and Balmain has been the most successful so far… I am curious to see if Kenzo will surpass the accomplishments of previous joint efforts. To keep yourself updated on the collaboration you can use the Hashtag #KENZOxHM on social media outlets.