is the International Trade Show for Optics, Optometry and Ophthalmology which takes place every year in Milan. Mido is now the leading international fair in the eyewear sector, an exceptional event where a preview of new products being planned and produced is presented to operators. It is an event with a wealth of initiatives, personalities, information, services but, first and foremost, it is a meeting place for business, for making contacts and for discovering the latest market trends.
After a record edition from all points of view, with more than 1,200 exhibitors, including 106 novices, and 52 thousand admissions of skilled professionals from around the world, MIDO, the most important professional event dedicated to eyewear internationally, not It intends to stop to amaze and be talked about.
From 25 to 27 February 2017, the companies, buyers, journalists and the most important trend-setter in the industry will be back to MIDO to meet, do business and be inspired by a magical and engaging. A unique experience, where human contact is favored by the beauty and powered by innovation; where the business also involves the deepening and curiosity opens new avenues and unexpected.
An event not to be missed, a wonder to live. We will be there for you to report the latest trends and news.
Fiera Milano also means all-round communication for companies. Fiera Milano Media offers a range of integrated multi-media solutions for B2B communications and operates in specialised publishing, Internet services and management education.
• The Publishing area publishes about 15 magazines specialized in the areas of Technology, Real Estate, Food & Beverage, and over 10 vertical portals in the served markets.
• The Education area annually organizes over 200 courses, seminars, events, and conference, all branded Business International, addressed to top and middle managers of many sectors and offers a range of networking solutions useful to update its own system of professional relations.
• The Digital Area, which belongs to Expopage division implements multimedia communication solutions – in particular lead generation, thanks to the largest Italian B2B database which is derived from www.Expopage.net
portal, the most important Italian exhibition portal; it also provides digital services to SMEs, event exhibitors, and fair operators.