AMATO COUTURE launched in 2002 Dubai. The word Amato means ‘beloved’ in Italian, is the brainchild of the talented creative designer Furne One, who partnered with textile expert Rashid Ali, to create the brand. The ‘out there’ designs caught the attention of the public from the very first collection. AMATO is very inviting to the UAE’s beautiful women, therefore Dubai is the place to be when you’re searching for style and creativity.
With an inherent passion for couture, the founder Furne, fearlessly shows avant garde yet outstandingly chic collections. AMATO textures its own fabrics, using lavish materials with rare embellishment techniques.
From Furne’s first collection ‘Unveiled Soul’ in 2004 until ‘Love is a Battlefield’ in 2015, every esemble is a tribute to the silent strength of women. AMATO started based on three main values – cutting edge creativity, fashion as an art form and innovation!
This brand is evolving from being a Dubai-based label into a global one. Being featured in different fashion weeks in Los Angeles, Dubai, London, Miami and several events around the world, AMATO has been winning accolades for every presentation
AMATO is UAE’s first global designer brand that has earned itself an international following, from royalties to international celebrities. Super-model Tyra Banks to singing sensations such as Shakira, Katy Perry, Jessie J, Nicki Minaj and Nichole Scherzinger are all loyal patrons of the paradigmatic couture house.
Here are some Arab Celebrities wearing Amato!
If you are looking to enhance your style, especially in Dubai then AMATO is the brand for you!