Mariam Yehia (AKA Mrs. Keepa) is half-French and half-Egyptian designer who really swept us off our feet. In her designs you will find a mix of structured, modern direction with a very 70s Parisian woman feels.
Mariam Yehia was was born in 1983 in Egypt and gets her inspiration from her Middle Eastern roots with a play on colors, patterns, fabric merged with European elegance and style. Her clothing exudes femininity defined by pristine materials and the very best in fashion artistry.
Mariam comes from a creative family. Her mother used to make all her childhood clothes, and her sister is Yasmine Yeya, bridal couturiers in Egypt. You realize how much a family means to her when you also find the fact that the brand name was inspired by her husband nickname Keepa, and it was him who encouraged Mariam to become a designer. Even pregnancy didn’t stop her from creating her designs – on the contrary, her work was also inspired by baby apparel while she was shopping for her little daughter in Paris!
A media professional for more than 10 years, Mariam took the leap to follow her passion and started career in fashion industry in 2013. “I worked for years with Emaar at the Dubai Mall marketing brands’ communications strategies. Suddenly, I realized that just wasn’t the life I wanted to lead anymore”, Yehia says. She started with launching her personal Instagram page which now has about 100k followers from all around the world. To learn more about technical side of fashion business, Mariam enrolled at Esmod Dubai. In 2016 she presented her debut collection which can be described as a hybrid between her 10 years outlook on the modern Dubai woman and her preparation journey of becoming a mother for the first time.
Mrs. Keepa aspiration is to be the number one brand reference to any woman looking for edginess in her style. It didn’t take long for Mariam to win the hearts of fashionistas and now you can find pieces of Mrs. Keepa design in Galerias Lafayette, Dubai. Don’t miss SS017 collection! Dubai FashionTV had a chance to have look and finds it absolutely amazing!