Kim Kardashian West has announced to her 101 million followers the commencement of her very own beauty empire. It is going to be ready to break the internet on the 21st of June, 2017. The products are an easy-to-use cream base contour stick and a highlight kit with a dual-ended brush convenient for blending. No surprise there, as she is the woman that introduced the kontouring kraze along with her favourite make-up artist and cheek sculpting extraordinaire Mario Dedivanovic, to the masses.
“I change my looks up all the time, but the one thing that’s consistent is contour,” Kim explained.
Kim is planning to release more products that are inspired by her favourite makeup products and everyday looks. She is focusing on skin products – we can hope to expect new contour kits, concealers and blenders each month.
KKW Beauty products are made in California so she can be close to production and drop in to oversee her beauty kingdom growing.
Previously this year, she collaborated with Kylie Jenner and launched 4 exclusive nude lipsticks for Kylie Cosmetics. This may sound like sibling rivalry, however, she revealed that she had already been planning her line before the collaboration and the reception of the collaboration only encouraged and inspired her to announce KKW Beauty.