The launch of AAVVA street wear collection took place in Le BHV Marais, the latest Parisian department store in City Walk. AAVVA is founded by designers Ahmad Ammar and Vincenzo Visciglia. The latest Collection showcases 14 stylish and unique pieces inspired by iconic art and Mexican feminist artist, Frida Kahlo. The inspiration arises from five of the most beautiful paintings of Frida Kahlo that give shape and form to this beautiful collection. Famous and remembered in Mexico for her self-portrait, pain, passion, bold and vibrant colors, Frida Kahlo’s striking yet painful depiction touched the designers’ hearts, resulting in the graceful range.
Paintings like “The Broken Column”, “Self-portrait as a Tehuana”, “Still life with parrots and fruits”, “Self-portrait with Monkey” and “Me and my parrots” have struck a chord with the designers. Moved by the raw beauty and expression of the artist, the duo progressed in their understanding of female form and their renowned accuracy in creating flattering pieces for women.
The designers mentioned their belief for this collection and presenting it as they are. ”The energy lies behind the belief that credibility comes from the trust of people able to recognize sheer passion, true opinion and hard work. We want people to believe in culture and genuine passion for what they do.”
The preview event featured fashionista Rhea Jacobs collaborating with the brand, showcasing her passion for art and fashion. With her creativity, love for rich culture and sheer dedication, Jacobs perfectly fits the AAVVA new range. Also, she expressed her delight at being part of this event. “This partnership with AAVVA is something I trust in immensely as they are a strong creative force who believe in the importance of individuality and creative expression. Frida Kahlo has a raw ability to express fearlessly and channelize it with the right aesthetic elements. That’s the motive of this collection to translate the importance of fearless individuality and appreciation of art”, she says.The event represented perfectly the cultural mix found in the region, creating an immensely pleasing evening combining both elements of art and architecture.
Dubai Fashion TV team was also the part of this fashion event and got inspired by every piece of this amazing collection.