Pedro Almodóvar is the New Face of Prada

Famous Spanish film director Pedro Almodóvar is the new face of Prada’s 365 menswear campaign series.  The director of the Matador, Women on the Verge of a Nervous Breakdown, All about my mother  and Bad Education  has been selected as the Prada’s fall/winter 2017 menswear line. The short film ‘’Auteur’’ shows how Almodóvar stepping  to the other side of the camera as his ‘’Almodovariano’’ world from this films merges with Prada’s AW17 showspace.

One of the few remaining auteurs in contemporary filmmaking, the cult Spanish director Pedro Almodóvar is universally celebrated for his unmistakable creative imprint, distinct aesthetic and unique, ‘Almodóvariano’ point of view. He is the ideal protagonist to star in the new chapter of 365, showcasing the Fall/Winter 2017 Prada menswear collection. He is an embodiment of iconoclasm, across all disciplines.

Shown uncharacteristically centre-stage, Almodóvar is framed in a series of widescreen shots amongst the idealised interior that formed the backdrop to Prada’s Fall/Winter 2017 shows. Photographed by Willy Vanderperre, each image is loaded with an implied narrative, its own backstory. The resulting visuals play out like stills from a film that has never been made.

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