Under Armour Launches SS17 Campaign: Run the Spectrum

Under Armour revolutionized the morning run with its Run the Spectrum shoe collection. UA Speedform Gemini 3, UA Speedform Europa, and UA Speedform Velocity are the 3 new pairs introduced by the American sportswear. The “Run the Spectrum” campaign that took place in Dubai highlighted the footwear collection through an overview of series of some of Dubai’s most popular attractions. On June 21, 2017, an engaging flash mob stunt on Dubai’s Kite Beach posted on social media caught the most attention.

The video presents a regular morning runner at Kite Beach interrupted to try out the Run The Spectrum’s hero model, Gemini 3. The runner was later flash mobbed by a group of Under Armour runners, in what turned into a race that he won.

 

The content is currently being used to drive online and social media engagement with the UAE’s running community. Run The Spectrum shoe collection claims to offer comfort, cushining, energy, and lightweight.The Speedform is available now in all Brand Houses across the UAE.

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