The inaugural Attracta Beauty Awards Ceremony 2017 was held recently at the beautiful Lanesborough Hotel, Hyde Park, London W1. This was the third year renowned and respected International make-up artist Attracta Courtney had celebrated the best of beauty with her pioneering Beauty Awards (the first ever to be created by a make-up artist) but the first time it has been held in lavish surroundings with industry innovators and brand leaders in attendance, including celebrated journalist Lucia van der Post; world-renowned cosmetic, anti-aging and hormone specialist Dr. Daniel Sister; ‘Magic Hands’ Facial Innovator Anastasia Achilleos and Holistic, Wellness and Health expert Susie Rogers. Needless to say, the event was a huge success.
The awards recognise exceptional beauty brands and provide a platform for promising emerging ones. Attracta’s mission is to help people create beauty with integrity and, in her own words: “the freedom to be you in your own beautiful body – and make every moment a beautiful one”.
XIP Professional, as a new brand, was thrilled to be short-listed in three categories: Best New British Brand; Best Eyeshadow Product and Best Concealer. It was an honour to be recognised side by side with some very established and illustrious brands as well as new ones. When XIP Professional was announced Winners of the Best Concealer Award for their Pearl Breeze Concealer, they were completely over the moon. XIP Professional Make-Up Artist Hayley Sparkes accepted the beautiful award certificate on behalf of the brand. XIP Professional PR Shirley Dunmall was also in attendance.