Max launches its 2017 “Back to School” Collection

United Arab Emirates, 16 August, 2017: As we are approaching the end of the holiday season, children are returning from their vacations to get prepared for an exciting new term at school. The ‘Back to School’ collection from Max, the largest value fashion brand in the region features a wide range of backpacks, lunch boxes, water bottles, uniforms, shoes, stationary and unique items for kids.

The new collection introduces several hero pieces, offering an exciting and affordable way to embrace the beginning of school. Part of the collection are 2 unique products designed to reduce the burden from children’s shoulders – a spine pressure-free backpack to protect the spine and a trolley bag with 360 degree wheels – available exclusively at Max in a variety of designs for both boys and girls.







In addition, a 5-piece trolley backpack set featuring Disney’s all time famous characters is one of the key highlights this year, with an incredible price for its value. Whether your little girl dreams to become a princess or is a My Little Pony fan, Max offers a variety of amazing themes to choose from such as Frozen, Minnie Mouse, Hello Kitty, Masha & the Bear and My Little Pony.






Packed with action and adventure, the 2017 ‘Back to School’ collection will have boys diving into a superhero universe with themes like Batman, Spiderman, Ben10 or the Minions.






The new ‘Back to School” Collection is available in all Max stores in the UAE and online on

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