SELENA GOMEZ CELEBRATES THE COACH X SELENA GOMEZ COLLECTION WITH AN APPEARANCE AT COACH HOUSE

Coach announces Selena Gomez’s appearance at Coach House in New York City today. The actress and singer greeted a frenzy of fans at the brand’s flagship store, located at 685 Fifth Avenue, to celebrate the launch of the Coach x Selena Gomez collection. While a massive crowd formed outside, more than 500 lucky fans were able to meet Gomez and take a photo with her.

NEW YORK, NY – SEPTEMBER 13: Hikari Mori (L) and Selena Gomez pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Yoyo Cao (L) and Selena Gomez pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Fans crowd outside the store the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Jesinta Franklin (L) and Selena Gomez pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Cinta Laura Kiehl (L) and Creative Director of Coach Stuart Vevers pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Products on display during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Actress Hikari Mori attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Actress Praya Lundberg attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Actress Miss Fazura (C) attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Influencer Jesinta Franklin attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: (L-R) Jesinta Franklin, Hikari Mori, and Yoyo Cao attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Selena Gomez poses during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Selena Gomez poses with fans during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Actress Miss Fazura attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Influencer Yoyo Cao attends the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Fans crowd outside the store as a Coach bus passes the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Selena Gomez arrives at the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Selena Gomez (L) and Creative Director of Coach Stuart Vevers pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Praya Lundberg (L) and Selena Gomez pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

NEW YORK, NY – SEPTEMBER 13: Cinta Laura Kiehl (L) and Selena Gomez pose during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)

Selena Gomez was joined by Coach Creative Director Stuart Vevers, Coach brand CEO Joshua Schulman and Coach brand CMO Carlos Becil to welcome fans, customers and sweepstakes winners. Fans, many of whom were carrying items from the limited-edition collection, received the opportunity to take a photo with Gomez, as well as gift bags complete with a Coach cookie, lookbook and Coach x Selena Gomez collection poster.

As fans exited Coach House, they were invited to experience the full Coach x Selena Gomez collection in an immersive and experiential Coach customized party bus with a live DJ. Gomez wore a custom Coach 1941 Embroidered Varsity Souvenir Jacket paired with Coach 1941 Zip Pocket Leather Pants, available on Coach.com.

The Coach x Selena Gomez collection is available in Coach stores globally, and includes the Selena Grace bag, available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.