TRYANO, Abu Dhabi’s premium department store unveils its Fall Winter 2017 campaign, returning to the Abu Dhabi landmark Emirates Palace to showcase the latest fashion trends through the journey of a staycation. The distinct architectural details of the iconic hotel form the backdrop of the new campaign, which is beautifully shot at various locations throughout the hotel, from the plush Palace Suites and grand hallways to the cafes and hidden spots within Emirates Palace. The very TRYANO staycation is brought to life through a stunning and uniquely curated selection of women’s accessories, footwear, bags, jewellery, beauty and childrenswear.
STAYCATION IN STYLE
Add a touch of metallic to your outfits; the runway trend is prominent in the campaign as electric blue bags by CH Carolina Herrera become the perfect metallic accessory for a stroll through the
Palace. Nicholas Kirkwood mixes the shimmer of pearl with patent metallic gold uppers, while Fendi’s shoulder bags are updated in metallic hunter greens, gold and rose gold with multi-dimensional shimmering floral straps to mix and match. In childrenswear, Hucklebones’ bow hairpieces give a stylish nod to the trend. Mini models don playful outfits to discover what’s behind the walls of Emirates Palace. Inside a suite, Missoni Kids’ fun fringe dresses in rainbow metallic colours are perfect for playtime as well as Eid-Al-Adha celebrations.
Velvet textures run throughout the Fall collection at TRYANO. Slip on a pair of Dolce & Gabbana’s velvet mule flats for “me time” in powdery, pastel colours. Gianvito Rossi re-imagines cut-out stiletto booties and slipper flats in deeper velvet tones, providing perfect footwear options for evening soirées. Sam Edelman’s take on velvet infuses bohemian glamour with multi- coloured embroidery on black velvet platform sandals.
From crimson to scarlet, red has never been hotter as the hue of the season. Smartly match your shoes with your bag when checking in to any staycation. Valentino’s studded duo come in a lush burgundy for day-to-night dressing. Regional designer Hanah dresses up her iconic bags in burgundy velvet plus bright red leather trim for those daring to take the look head-to-toe while baby Dior’s poppy red Nano bag will ensure that mommy-and-me can be matching in the season’s hottest hue. In beauty, use Benefit’s Boi-ing concealer range to keep the focus on a rogue lip from Laura Mercier. Armani Privé’s Rouge Malachite packaging adds a graphic element of red to a suite’s vanity.
Winter florals are sprinkled throughout the collection. Look no further than Dolce & Gabbana’s oversized blooms or signature floral print inspired by Mediterranean tile work; the luxury label has infused winter florals in ladies’ bags, shoes and childrenswear. Mix a floral outfit or accessories with the brand’s new season sneakers, ensuring that the whole family can embrace the athleisure look.
A collection wouldn’t be complete without adding the finishing touches to an outfit. Fall welcomes TRYANO’s new offering of jewellery, including statement hand-crafted pieces from Sylvia Toledano, which are exclusively available in Abu Dhabi at TRYANO. Dainty Swarovski jewellery adds sophisticated simplicity to this season’s campaign, while Marc Jacob’s oversized jewels provide a whimsical touch. Building on TRYANO’s focus and support of regional designers, Bil Arabi infuses Arabic calligraphy into karat gold, precious and semi-precious stones jewellery pieces.
Hamdi Kulahcioglu, General Manager of TRYANO, said: “TRAYNO’s latest campaign showcases this season’s colours, materials and themes styled against the stunning backdrop of Emirates Palace. Following the success of our Spring/Summer 2017 campaign, we are delighted to collaborate with Emirates Palace once again for Fall 2017. As a premium department store dedicated to highlighting sought-after local and regional designers next to globally recognized brands, this season’s campaign takes the concept of homegrown and focuses on the staycation through a uniquely curated selection of women’s accessories, footwear, bags, jewellery and beauty, as well as childrenswear. As our latest campaign shows, TRYANO’s commitment to providing the ultimate guest experience in-store resonates perfectly with Emirates Palace – a hotel centered on the guest experience.”
TRYANO’s new Fall campaign and collection is available to discover in store at Yas Mall, Abu Dhabi.