BANYAN TREE HOTELS & RESORTS APPOINTS MOHAMED AL GEZIRY CONSULTANCY AS ITS PUBLIC RELATIONS REPRESENTATIVE IN THE MIDDLE EAST
BANYAN TREE HOTELS & RESORTS, Asia’s international operator and developer of premium resorts, hotels, residences and spas, recently appointed MOHAMED AL GEZIRY CONSULTANCY to conduct the group’s public relations activities within the Arabian Gulf countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates to further strengthen the brand’s position as a preferred hotel and resort destination for travellers from the Middle East.
MOHAMED AL GEZIRY CONSULTANCY is recognised as a home-grown industry leader in tourism and hospitality representation handling private and government clients globally, and this exciting partnership will actively drive awareness about Banyan Tree Hotels & Resorts’ brand promise in the Middle East market.
The appointment, made with immediate effect, is the result of Banyan Tree Hotels & Resorts’ initiative to expand its sales and awareness outreach to travellers and travel industry leaders in key strategic markets within the region.
Banyan Tree Hotels & Resorts currently operate 43 properties, 62 spas, 75 galleries, 3 golf courses in 25 destinations all over the world including premium, family resorts and city hotels, across Africa, Asia and Northern America.
One of Asia’s leading hospitality group with properties also in the Maldives, Thailand, Indonesia, China, Korea, Laos and Vietnam and continuously expanding in Africa and North America with properties in Seychelles, Morocco, Mauritius, Mexico and Cuba. The Group also operates three other distinct brands under its portfolio namely: Angsana, Cassia and Dhawa.
Says Ahmed Fathallah, General Manager – Destination Marketing, Mohamed Al Geziry Consultancy: “We are extremely thrilled to start working with Banyan Tree Hotels & Resort’s PR account. As the Group’s current sales representative, it is more strategic for us to have both accounts all in one roof. This new appointment will give us more strategic advantages to deliver the right messages to our target consumers and support it with sales promotions.”
“Banyan Tree Hotels & Resorts have a collection of award-winning hotels and resorts in beautiful locations around the globe delivering memorable and authentic experiences and offering the ultimate sanctuary for body and soul, We are committed to serving the Middle East travel ler with the signature Banyan Tree hospitality, whether travelling for business or leisure. It is an exciting time for us as we continue to expand our presence throughout the Middle East, and we believe Mohamed Al Geziry Consultancy to be the best partner for us to achieve our consumer awareness through PR activities as well as sales promotion and support goals in each of the designated markets,” says Banyan Tree Spokesperson