LaLaQueen nods to the success of the brand through the influence of popular culture that has led to the likes of personalities such as Amal Clooney and Neha Dhupia carrying the signature collection. This exciting development of popular culture is what seems to be influencing global fashionistas’ rush to visit and explore the amazing variety on offer.
The beauty of the LaLaQueen Dr. Bags can be gauged from their architectural framework including the shape and size. “My bags are unique and timeless pieces, all handmade in Lebanon. We’re also advocates of sustainability,” Sarieddine said. “This is another reason why our bags are adored by those who have them.”
In order to achieve sustainable results, Sarieddine prefers to use material such as brass and genuine leather, which are finished in a natural way in order to maintain the look and feel, and also to make it age gracefully.
Moreover, the colour paradigm is vital for Sarieddine to work on.