Goodbye Flashback! Hello Photo Focus™,

The first wet n wild® line for the face that helps eliminate the flash effect

The make-up for a perfect shot! The age of the selfie and photos with friends is right at its height, and the temptation to immortalize every moment with a snap is never far off… so what if we could make every shot perfect?

With the Photo Focus™ line, you’ll never fear the flash again. The products in this range – Photo Focus™ Pressed Powder, Photo Focus™ Foundation and Photo Focus™ Concealer – have been tested in a variety of lighting conditions (7), with impeccable results!

Unlike normal products, whose white particles reflect the light, creating a flash effect on the face, the Photo Focus™ products boast an anti-flash, light-adjusting technology that guarantees a matt effect and helps to diffuse the light.

PHOTO FOCUS™  FOUNDATION

Your skin can look better than ever!

The new foundation for perfect skin has been carefully tested on photos taken specially for this purpose in 7 different lighting conditions, to verify the flawless make-up effect.

The special formula, with a compound that diffuses the light, reduces reflection to a minimum, guaranteeing a matt effect for perfect skin.

 

Characteristics:

  • Innovative, long-lasting, high-performance formula with light-adjusting pigments
  • Compound that adapts to the light, preventing the whitish look that can spoil photos
  • Tested in seven different lighting conditions, with and without flash
  • Free from oils, parabens, sulphates and fragrances.

Shades: 6

 

  • Classic Beige
  • Rose Ivory
  • Amber Beige
  • Soft Ivory
  • Nude Ivory
  • Golden Beige

 

PHOTO FOCUS™ PRESSED POWDER

Natural in every light!

The perfect ally for your make-up… and your smartphone.

A pressed powder with pigments that spread the light across the skin, with a fine layer of silky perfection for a natural look both in everyday life and in your photos.

Apply it directly to the skin, or on top of Photo Focus™ foundation, for a flawless effect.

Characteristics:

  • Fixes make-up with an incredibly soft, satin finish
  • Reduces shine on the skin during the day
  • 3 shades for all complexions

 

Complex polymers aid application, while the nylon and silicone enhance the silky effect.

The light formula guarantees a natural light and a flawless finish.

Oil-Free, Gluten-Free and Fragrance-Free.

 

  • Warm Light
  • Natural Beige
  • Golden Tan

 

 

CONCEALER

Along with Photo Focus ™ Pressed Powder and Foundation, this bright, creamy concealer enhances the natural beauty of the face, for a 100% photo-proof make-up!

 

In short? Instantly lights up and perfects the appearance of the skin, by concealing blemishes and dark marks.

Characteristics:

  • Tested to prevent the whitish look in photographs taken in 7 different lighting conditions
  • Minimizes imperfections
  • Its complex polymers aid application, while the Chamomile flower extracts help improve the appearance of dry, dull skin. With vitamin E to improve consistency and maintain the right level of moisture
  • Gluten-Free and Fragrance-Free.

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