MR PORTER, the award-winning global online retail destination for men’s style, is pleased to announce the launch of an exclusive boot capsule for the AW17 season. The refined collection of cold-weather footwear is comprised of 24 pieces from 15 of the world’s most renowned luxury, designer, contemporary and limited-distribution footwear brands.
Entitled “The Urban Explorer”, the collection is rooted in providing a hardwearing and hardworking boot offering in time for the peak winter season. It covers each category in MR PORTER’s boot remit, including hiking, lace-up, Chelsea, desert and brogue. Partnering with a diverse brand selection, the collection includes pieces from the following brands: Prada, Tom Ford, Common Projects, John Lobb, Edward Green, George Cleverley, Moncler, Officine Creative, Berluti, Viberg, Dries Van Noten, O’Keeffe, Tricker’s and Grenson.
The Urban Explorer provides an all-encompassing capsule of winter boots, reimagining old iconic designs from each brand and encapsulating the ideals of the MR PORTER man. Key pieces include the Prada suede hiking boots, updated from an archived style distinguished with the brand’s signature aesthetic; Dries Van Noten’s traditional black lace-up boots, George Cleverley’s luxurious cordovan styles and a classic brown Chelsea boot from Tom Ford.
This exclusive capsule collection which will launch globally on MR PORTER on 17 October followed by a dedicated story on the capsule in The Journal on the 19 October.
“Our shoe offering has been one of our strongest since launch, with the boot sub-category operating as one of our highest-performing groups. This season, we wanted to create a diverse boot capsule in time for the winter months with a broad appeal to a wide audience. I believe we have succeeded by including a fantastic edit from a series of renowned brands including the more traditional players such as George Cleverley and John Lobb, to ‘niche’ brands with a strong cult following, such as Common Projects and Dries Van Noten, through to luxury brands like Prada, who we’ve worked with in bringing back a stunning boot from their archive.”