DUBAI, DECEMBER 10, 2017. Sole DXB, in partnership with d3, reflects on highlights from yet another spectacular event, the sixth edition of the annual three-day street culture fair. With the support of Cadillac, Coca Cola and in association with Dubai Tourism, Sole DXB returned to spotlight the legacy and influence of Japanese contemporary design through its five key pillars: art, food, music, sport and style. As the dust settles on Sole DXB 2017, take a look at what went down.


Raj Malhotra, Partner of Sole DXB says: Raj Malhotra, Partner, Sole DXB says: “We’ve just capped our strongest and richest festival to date. The energy, contributions, and attendance of the people who came out from both here and abroad, show that Dubai is very much at the forefront of contemporary culture. Going into 2018, we look forward to showcasing our vision of this scene – and taking it to brand new heights.”


Mohammad Saeed Al Shehhi, CEO of Dubai Design District (d3) says: “As we host the sixth edition of Sole DXB at d3 this year, it’s remarkable to note how successful this partnership has been and how far we’ve come together. Being the first event to have been held here at d3 before the creative community moved to the district a few years ago, Sole DXB has a special connection with d3. Its mission to champion homegrown talent on an internationally-acclaimed platform is commendable and is completely in synergy with d3’s mandate to nurture creative thinkers and be the conduit of their talent. By bringing the different aspects of urban lifestyle – fashion, music and art – in a seamless manner, Sole DXB has already gathered a loyal following, many of whom come down to the city especially for the event. d3 is proud to be at the core of this dynamic celebration of urban culture.”



Cinema Akil and Sole DXB proudly joined forces to present a special program on the power of women and word in defining the Hip Hop universe as we know it today. First up was an exclusive screening by director Amirah Tajdin of ‘Taga Rito – An Exercise in Three Acts’ – an homage to the Filipino community of Dubai and the city’s street culture of which they are a key element of and always have been. This was followed by ‘My Mic Sounds Nice: The Truth About Women In Hip Hop’. Directed by critically acclaimed filmmaker Ava DuVernay and featuring everyone from Missy Elliot to Salt ’N’ Peppa. The final film in the trilogy on show was the exclusive international screening of ‘Word Is Bond’, the latest documentary by multi award-winning director Sacha Jenkins – examining the transformative power of lyrics in the world of Hip-Hop music – compared by Mass Appeal CEO Peter Bittenbender.



NxWorries (Anderson. Paak + Knxwledge) presented by PUMA. NxWORRIES (Anderson .Paak and Knxwledge) lit up the stage with an exclusive Dubai show. The sky rained down and the vibes rose up, as the Californian rap and production duo dropped tracks live from their critically acclaimed, Stones Throw-released ‘Yes Lawd’ LP and beyond.

Goldlink. Critically acclaimed American rapper GoldLink performed live on the stage at Sole DXB 2017. With night having fallen, the Washington DC native lit up the stage with his soulful, energy-packed ‘future bounce’ take on hip-hop. Working through tracks from his critically acclaimed album ‘At What Cost’, including the Grammy nominated ‘Crew’, he left the crowd begging for more from a debut Dubai performance that will linger long in the memory of all that were lucky enough to be there.


Kano. Headlining Friday at Sole DXB, one of the innovators of the UK grime sound that has taken over the world in the last couple of years. The Londoner effortlessly showed there’s much more to him than simply grime, rapping his way through various tempos and bringing his show and the first full day of Sole DXB to an energetic climax with tracks from his 2016 album ‘Made In The Manor’ and his cult classic back catalogue.


H.E.R. Presented by PUMA, Sole DXB welcomed enigmatic R&B artist H.E.R. Little is known about the mysterious singer-songwriter, but her music spoke for itself, delivering a soulful show that demonstrated why she can claim high-profile fans including Wyclef Jean.


Teyana Taylor Presented by Reebok.

Presented by Reebok, NY-born singer songwriter Teyana Taylor performed a debut Dubai show to a rapturous crowd on Saturday afternoon. The GOOD Music-signed artist dropped serious beats and choreography that will surely see her invited back in the UAE before long.


Pusha T. Bringing Sole DXB to a close for 2017, legendary American rapper and president of GOOD Music Pusha T. With a back catalogue that boasts some of hip hop’s most seminal tracks and a forthcoming debut album entirely produced by Kanye West, King Push dropped sonic bomb after bomb to an enormous crowd. Without doubt one of the Dubai shows of the year, it was an ‘I Was There’ moment that no one who witnessed it will ever forget.



Jeff Staple. Staple + Street Culture: 20 Years of History & Beyond. Jeff Staple, founder of Staple Design and Reed Space, blessed the stage offering insight into the business of hype and style in the modern age – providing words of wisdom to the next generation of streetwear designer.


Peter Bittenbender. The Evolution of Mass Appeal. New York-based magazine, website and record label Mass Appeal has been providing an authentic voice for hip-hop culture for over two decades now. Mass Appeal CEO Peter Bittenbender presented thoughts on the evolution of Hip Hop media from printed fanzines to the digital age.


PUSHA T. In Focus. Pusha T, President of G.O.O.D Music himself, offered a rare glimpse into the inner workings of life as a Hip Hop megastar


Hiroshi Fujiwara. Hiroshi Fujiwara. Japanese streetwear royalty Hiroshi Fujiwara, founder of esteemed label Fragment Design, shared an eye-opening insight into the early days and genesis of streetwear and sneaker culture.


Melody Ehsani. Discovering My Divine Blueprint In Art + Design. Born and raised in Los Angeles, Melody Ehsani spoke on the power of the female in a male dominated streetwear industry, and the challenges faced in this modern age for all women in securing equality.



Sole DXB welcomed Japanese ramen bar Yui to exclusively host the lounge and restaurant exclusively this year. Guests dines on the finest handmade Japanese ramen, whilst Cherelle Chambers, Abri + The Dreamfleet & Frezidante and other standout local acts provided the beats.



Sole DXB’s own concept store, Early Retirement, took an experimental twist for 2017. This year, in partnership with Virgin Megastore, Sole DXB landed five specially imported smart vending machines at the event’s entrance, offering a glimpse into the future of retail – filled with exclusive Sole DXB merchandise and collabs, plus hundreds of hard-to-find items specially sourced from some of Tokyo’s most intriguing backstreet stores.



CADILLAC LETTERS TO WARHOL: Cadillac, in partnership with The Andy Warhol Museum, exclusively launched the final showing of Letters to Andy Warhol at Sole DXB – an archive-led exhibition like no other.


ASICSTIGER: Launched exclusively at Sole DXB – Asics dropped a brand new model of the ASICSTIGER GEL-LYTE V SANZE.


DIOR HOMME: Dior Homme collaborated with Parisian manufacturer Bogarde to produce a very special limited-edition BMX bike – exclusively available to pre-order the bike at Sole DXB, before available upon request to order in Dior Homme boutiques worldwide. Dior Homme also released a one-off B01 Sneaker exclusively at Sole DXB this weekend.


NIKE: Make your FORCE. Guests were invited to experience the Maker’s Studio by creating their own unique bespoke AF-1.


LEVI’S: Levi’s collaborated with local designers and creatives to create customized Trucker Jackets.


SONRA: A global sneaker exclusive at Sole DXB, Sonra launched the proto BAE2.0 – limited to just 50 pairs.


UPCLASSICS: Launched exclusively at Sole DXB, the Middle East’s very own upclassics presented its debut collection, alongside collabs with some of streetwear’s biggest names.


PANDA: Oldest card game in the world that has been banned for thousands of years – redefined, redesigned and relaunched this year at Sole DXB


HARAAMIS: Launched at Sole, the debut collection from HARAAMIS. Wild yet refined, soft yet masculine, the HARAAMIS range of luxurious, hand-stitched pieces includes haraam pants, loosely tailored kimono jackets, tees, shorts, kurtas and more.

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