After the highly-praised performance of Kesha during the 2018 Grammys, the song gained instant attention and everyone’s wondering who designed her dress for the song’s official music video? the answer is – Dubai-based pride AMATO.
AMATO, UAE’s first global designer brand that has earned itself an international cult following – from royalty to international celebrities – super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Lady Gaga Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. scored another hit again with Kesha’s most talked about music video of her latest single Praying which gained the spotlight after her powerhouse performance at the 2018 Grammy Awards in New York City on Sunday night.
Accompanied by Camila Cabello (whom Amato dressed as well), Cyndi Lauper, Bebe Rexha, Andra Day and Julia Michaels, Kesha sang about overcoming an abuser who “said that I was done”
Kesha also reacted to her performance, writing, “after everything you’ve done I can thank you for how strong I have become…”
Known as a great supporter of gender equality and women empowerment, AMATO shared his inspiration in making dresses: “My creativity is inspired by my mother and grandmother’s quintessential style that coloured my vision. I have always tried to create exquisite and ethereal designs tempered with a silent touch of strength. My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her clothes are but a foil to reflect her inner persona.” Amato started as a dream between two creative entrepreneurs, based on a three core values – cutting edge creativity, fashion as an art form and innovation.