Designer Furne One

Get To Know Amato Through This Q&A Directly From The King Of Couture Himself, Furne One Amato

Get to know Furne One using this Q&A, feel free to use it for your publication.

How did you start your career as a fashion designer?

It all started when I won a major fashion design competition in the Philippines. Designer, Josie Natori took me under her wing and brought me to Paris and New York to work for her as an apprentice. I was young and adventurous. Dubai seemed like an exotic adventure for me. It was a new and growing city that held so many possibilities.


What is your future vision for the couture industry?

Like the city of Dubai, the women have also adapted to the styles and trends of Europe and

America. There are also a growing number of young designers in the country. The country itself has

become a melting pot of different cultures and fresh ideas which makes the Dubai fashion even

more interesting.


What signature touch can be found on every design you make?

My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her ensembles are but a foil to reflect her inner persona. Amato’s signature collections are seen as timeless modern classics that are collector’s items. Meshing cultures, using the region’s rare arts, layering it with eastern and western elements, I create unique pieces for my urbane and globalized clients, reflecting their personal and cultural identities.


Describe the AMATO women?

Amato’s clientele are real women. They come in different shapes, sizes and races. Each one of them beautiful in their own way. As their designer, my goal is to bring out their most beautiful selves through the dresses that I create.


What is your biggest Fashion achievement?

Besides dressing famous celebrities and receiving numerous awards, I think that the achievement I am most proud of is providing employment for my staff. Most of them have become like family to me and I am most proud to have been able to help them and their families through Amato.




What part of the Arab culture inspires you the most?

As a designer, I find the Arab culture as an endless source of inspiration. Every aspect of this wonderful culture is rich in artistic elements, interesting traditions and countless tales of fantasy.


What was the inspiration behind your latest collection? What can you tell us about it?

In the surface, I wanted to highlight the reality of how humanity has abused our seas and oceans. But

Underneath it all, I was inspired by a certain piece by the 13th century poet Rumi – ‘You have seen

my descent, now watch my rising’. In this life, we’re all floating the ocean. We can rise to the surface

and sometimes sink to the deepest depths. It is up to us to choose to either float along wherever the

waves take us or fight the current.


What kind of music you listen to when you work?

I listen to different genres of music depending on my mood. When creating a collection, the music is a crucial part in the design process. It can be classical operas to mainstream pop like Madonna, Rihanna or Katy Perry.


Describe your favorite spot that you work on inside your studio.

Definitely my office. It’s where I brainstorm with my team and schedule everything in production. My office is also where I spend time alone to find inspiration and conceptualize future collections.


Who is your favourite celebrity that you love dressing in AMATO?

Katy Perry. I remember dressing her for the first time for her California Dream Tour. It was quite an

overwhelming experience. After her, the rest of the celebrities followed. Lady Gaga, Beyonce, Nicki Minaj, Shakira, Rita Ora and the list goes on and on. It also helps to make connections in the industry such as stylists, editors and photographers. I also got to dress Katy Perry again last year, which is always an amazing experience. She’s just so beautiful inside and out.


Name 2 Arab stars that you want to dress in the future. 

Nancy Ajram and MIryam Fares.


Your favourite spot to get inspired in UAE? 

Everywhere! I look for inspiration around me. I am inspired by many things. From movies to music, places i’ve traveled to and the people I meet. Inspiration can be found in the most unexpected places. All you have to do is open not only your eyes, but also your mind.


Where do you see AMATO in the next 5 years? 

I want to take Amato Couture to a global audience.  We want to be able to cater to our followers in Europe and in the US but still keeping my atelier in Dubai as the headquarters. We also intend to expand our relationships with stylists, editors and celebrities who we feel are the embodiment of the Amato

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