• AMATO is The First-Ever Dubai-Based Designer To Have A Fashion Film Officially Screened  At The Cannes Of The Fashion Film World 

After winning a  series of awards and participating in international runways, the famous couturier has teamed up with Peter Rich Weisz, the renowned Dubai-based photographer who is known for his unparalleled creativity. Peter has a strong background in contemporary art, in which he developed a unique method of creativity in the commercial field of fashion and advertising. In 2015 his fashion film won the best Styling at the Fashion Film Festival in Hollywood


The critically-acclaimed fashion film has recently been selected for the official screening of La Jolla Film Awards, also known as “The Cannes of the Fashion Film World.”  It is the biggest fashion award in the world which will be held in La Jolla California from July 19th-21st    

Titled ‘Drown by Birth’, the fashion film is a dramatic thriller about the beauty of the underworld and rising to the top after your biggest downfall.

La Jolla International Fashion Film Festival is the first international fashion film festival founded in North America. It is The Cannes of the fashion film world and the World’s largest gathering of fashion film makers. It is known as the home to the International Fashion Film Awards™ – The IFFAS. La Jolla will be the market maker for distribution deals, director representation, and fashion film production houses. Hundreds of fashion filmmakers from around the world will be in attendance, being enthralled by the top of fashion films produced worldwide at the upcoming 9th year of LJIFFF.


Recently, his documentary INSIDE AMATO won the ‘Best Documentary’ at the International Fashion Film Awards in 2015 and ‘Best Documentary’ Winner at Bokeh in 2017. He collaborated with the award-winning director Rocco Gaglioto, who is the winner of the 2007 Broadband Emmy Award News & Documentaries – Arts, Lifestyle, and Culture Programming, winner of the 2012 Taste Award Viewers Choice for Best Fashion or Design. He is a producer and host and founded the televised on-line fashion magazine,, which almost overnight has become ranked as one of the top ten out of the 150 million fashion and celebrity sites around the world.


AMATO Couture, known for repeatedly dressing A-list Hollywood celebrities like Beyonce, Katy Perry, Shakira, Heidi Klum, Tyra Banks, Lady Gaga and many others touched a chord not only with the region’s fashion elite but also with film makers and critics all over the world. He was also featured in America’s Next Top Model and Germany’s Next Top Model. Inviting UAE’s beautiful women to a style renaissance, AMATO broke the glass ceiling through a symphony of style and creativity. Words like ‘inspiring, intriguing and innovative’ are only a few of the compliments showered by Amato’s discerning clientele on Creative Director Furne One.


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