Majid Al Futtaim will launch its bold fashion campaign #MOEunfiltered for Spring/Summer 2018 at Mall of the Emirates. The inspiring message `the trend is being yourself’, embraces the concept of expressing your own individual style by playing with current trends and mixing designer pieces from Spring/Summer 18 collections.
As part of the campaign from today until 30 April, Mall of the Emirates in partnership with its leading designer brands and luxury department stores are hosting an array of fashion experiences, exclusive events and instore activations each highlighting this season’s leading trends, inspiration and collections.
Fashion Trends: #MOEunfiltered for Spring/Summer 2018 at Mall of the Emirates
- Hear the region’s style influencers share their own unfiltered SS18 inspiration from 22 – 24 March at MOE Fashion Live
- Mahira AbdelAziz, Alanoud Badr, Musaed Almutiri, Dana Malhas, Nina Ali, Hanah Rasekh and Fatima Almomen present curated collections
- SS18 campaign #MOEunfiltered celebrates authenticity and the trend to be yourself
- Express your own personal style with SS18 collections from the world’s luxury brands
- Unrivalled style experiences and signature events in partnership with leading retailers
- Christian Louboutin celebrates 5th anniversary of the Nudes collection exclusively at Mall of the Emirates
Mark your calendars for MOE Fashion Live a weekend of fashion experiences from 22 – 24 March. The three-day event in partnership with Harvey Nichols, Carolina Herrera and Etoile La Boutique will take guests on a style journey of SS18 with exclusive appearances from regional influencers and style icons. Hosted by Rosemin Manji, MOE Fashion Live features digital fashion influencers Mahira AbdelAziz, Alanoud Badr, Musaed Almutiri, Dana Malhas, Nina Ali, Hanah Rasekh and Fatima Almomen.
DAY 1: THURSDAY 22ND MARCH 2018 – HARVEY NICHOLS – DUBAI
The best of fashion and style kicks off with an exclusive schedule of events in which fashion and beauty icons will give you tips on expressing the real you. Be there as Rosemin Manji, Mahira AbdelAziz, Alanoud Badr (Fozaza) & Musaed Al Mutairi get MOE Fashion Live started in style.
Rosemin Manji & Musaed Al Mutairi take you through the latest trends.
Mahira AbdelAziz on the season’s looks.
Make-Up Tips: Harvey Nichols – Dubai, Mahira AbdelAziz on all things beauty
Focus Fashion Tips: Rosemin Manji, Mahira AbdelAziz & a Harvey Nichols Dubai guest speaker share advice on making any look work.
Fashion presentation: Alanoud Badr (Fozaza) on fashion that turns heads.
Spring/Summer Trends & Accessories: Alanoud Badr (Fozaza) & a Harvey Nichols – Dubai Buyer/Stylist on completing your Spring/Summer style.
DAY 2: FRIDAY 23 MARCH 2018 – CAROLINA HERRERA
The fashion extravaganza showcases Nina Ali, Dana Malhas and more industry experts with the tips you need to make the ultimate fashion statement.
Fashion presentation: Nina Ali on the Spring/Summer looks that count.
Fashion for kids: Nina Ali share the stage with kids as they talk children’s fashion
Fashion presentation: Dana Malhas on must-have styles
Carolina Herrera beauty tips: Don’t miss Rosemin Manji, Dana Malhas & a Carolina Herrera Stylist & Trainer.
Carolina Herrera talks about Spring/Summer fashion trends & accessories
DAY 3: SATURDAY 24 MARCH 2018 – ETOILE LA BOUTIQUE
Don’t miss MOE Fashion Live’s grand finale, in which Hana Rasekh and Fatima Al Momen take you through their
A to Z of Spring/Summer style.
Mall of the Emirates is home to over 630 stores so there really is something for everyone. From sport-luxe accessories and floral prints to feminine tailoring and 1980s-inspired power suits, SS18 trends for the most fashion conscious to aspirational shopper are in abundance for people to shop this season, whether it’s for that special must-have piece or a complete wardrobe overhaul.