AIGNER PRESENTS THE NEW JADA BAG FOR SPRING SUMMER 2018

AIGNER, it’s all about love – in the spring/summer 2018 collection, With #AIGNERLOVE, the focus lies on the love for the brand, the product and the philosophy of AIGNER. While the collection is inspired by pop art themes, the vibe of the 1990s can be felt throughout:  the period’s method of using and combining colour as well as disrupting things and ideas and putting them back together in new ways are the basic principles behind the collection.

The one model you cannot do without this season is the “Lady Bag” – AIGNER Jada Bag. With a trapezoidal format and simplified, calm overall look, Jada takes up this trend by tying in with AIGNER’s characteristic bestseller ranges. The combination of high quality top grain leather with excellent workmanship exudes the spirit of the brand – featuring its timeless fittings and classic design.

As a special feature, a simple metal element is applied on the front – a reminiscent in terms of AIGNER’s familiar horseshoe shape. Playing with contrasts is an important theme in the collection: sweet, delightful models in bright, clear colours and trendy patterns along with eyelets and embellishments. The special version of Jada comes in black with colourful, contrasting leather fittings, LOVE lettering with rhinestones and distinctive stitching.

AIGNER boutiques are located across The Middle East in Dubai, Abu Dhabi, KSA (Jeddah & Al Khobar), Kuwait, Qatar, Oman, Bahrain and Jordan.

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