Dubai’s much loved Spring lifestyle exhibition returns this April with a curated collective of the best of fashion, beauty and styling and ‘hint hint ‘ it’s all about essence of spring. With beautiful florals, perfect pastels and electrifying jewel pallets, you can look forward to spring summer collections from some of the sub continent and regions most sought after brands. Often seen sashaying down global catwalks, some of this year’s returning names include Arpita Mehta, Archana Rao, Padmasitaa by Padmini Kohlapure, Mahima Mahajan, Salita Nanda, Urvashi Joneja and more.
Dubai’s fashion set can also look forward to the much-awaited exclusive debut of India’s leading style icon Pernia Qureishi’s namesake label ‘Pernia Qureishi’. Aside from this fun fresh and very Boho collection, Pernia will also be showcasing her opulent majestic label Umrao Mirza – an ode to the grace of royalty and its splendour as well as ‘Amaira, a label that exudes striking femininity and pays tribute to the beauty of women.
Now in its 5th season, Modista celebrates the discerning shopper. Collections are curated with the utmost importance given to detail, varied price points to suit all shoppers and an eclectic pallet of colour, style and more.
“Modista is not just an exhibition. For many of our regular shoppers, the brand has become a tradition. They eagerly wait for us to announce our upcoming dates and we have a number of loyal customers who will constantly give us feed back on some brands that they would like to see at Modista. For us our shoppers are like family vested in this home-grown brand we started almost 5 years ago” says Jyoti Karmali co-founder of Modista.