PUMA AND NATUREL RETURN FOR SEASON TWO

Abstract Skeleton Graphics and X-Ray Colors Brought to Life Through Classic PUMA Styles

Global Sports Brand PUMA and visual visionary Naturel are back in the studio for the collaboration’s second season that hits stores in Spring-Summer ’18. Known for his angular, disruptive “vector-art” style that blurs the lines between art, politics, music, sneakers and sports, the world famous graphic artist has a cult following that transcends societies and subcultures.

 

While still focusing on Naturel’s iconic artform, the SS’18 collection raises the bar to new levels of streetwear design. This season we can expect more abstract, standalone graphics true to Naturel’s iconic style mixed with PUMA classic and progressive silhouettes. Featuring futuristic, angular skeleton graphics on both key footwear and apparel, the collection has an x-ray like look and feel. Focusing on both a monochrome and colourfilled x-rays, the theme extends into the colour palette, from black and neural silver birch to bright colour fades.

 

The collection is set to release in two distinguished drops with the first launching in February followed by the second in April. Both drops draw inspiration from the x-ray with Naturel’s iconic graphic DNA applied in skeleton format, boasting contrasting color palettes. The first drop features Black and a bright colour fade of red hues while the second drop takes on silver birch and similarly bold colour fade from magenta to blue.

 

Hero sneaker styles include the progressive TSUGI evoKNIT Sock NATUREL and classic court silhouette, the Suede NATUREL. All footwear pieces feature a translucent outsole revealing a skeleton foot graphic. Complimentary apparel pieces include the Naturel Jacket and Track top, high quality products with a progressive skeletal print of the human spine applied on the back. Other key pieces include the x-ray inspired colour fade tee, cargo pants, skeleton shorts and matching black caps and backpacks.

 

The PUMA x NATUREL collection’s second drop is now available in all PUMA stores and premium sneaker retailers in the GCC. Follow @PUMASportstyle for updates on the PUMA x NATUREL SS’18 collection.

Tags from the story
More from Dubai Fashion Tv Staff

THG Showcasing Exquisite New Collections at Dubai Design Week

Downtown Design, a key element of Dubai Design Week, returns from November...
Read More