Worn by The Weeknd.

PUMA introduces the new #Avid. Inspired by the layers and levels of city life, it’s designed to tackle the challenges the city presents, from the subway to the rooftop and everywhere in between.

Featuring a completely knitted upper with flow mold details in the eyestay and heel section, the Avid has a comfortable fit with the right amount of support and protection.

With an all-new progressive tooling, the sneaker sits upon a tonal sculpted sole with exaggerated dimensions and debossed lines. Featuring IGNITE foam in the midsole and a rugged outsole, the Avid boasts running technology, providing high comfort levels, durability and traction. Additional design features include pull-on tongue and ankle loops for easy on-off.

The all-new Avid dropped in PUMA stores and lifestyle retailers in the GCC on April 12Th. Succeeding drops and colorways will be available throughout 2018. Please follow @PUMA Facebook, Twitter, Instagram and Snapchat for more product stories.


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