#SwipeToSwitch – SALVATORE FERRAGAMO INTRODUCES THE SWITCH BELT

Switch Belt, the new men’s accessory from the Salvatore Ferragamo Pre-Fall 2018 collection. Versatile, adjustable and interchangeable, it’s a “two-in-one” belt that conveys a casual, creative mood.

 

The iconic Dual Buckle with its fine craftsmanship is the result of innovation: by means of a simple mechanism, the Dual Buckle can be replaced by another pair of buckles chosen by the client.

 

Switch Belt is presented in exclusive and distinctive packaging , consisting of an exquisite

Box containing the belt itself – in grained leather on one side and a smooth, matte effect on the other –, a Double Buckle available in three different finishes – gold, silver or gun-metal – and a second space for adding another pair of buckles to be chosen at the time of purchase from a wide range of colours and materials. Thanks to the different combinations of colours and materials in the two sections, it is possible to create up to 225 versions from the same product.

 

Available in the 25 top Salvatore Ferragamo stores worldwide, as well as on the brand’s e-commerce platform, Switch Belt forms the main focus of the #SwipeToSwitch communication project: through mini video, photo gallery, influencers and user-generated contents, this will give the product multi-media visibility on print, web, e-commerce and social media.

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