NEW PERSOL. TRENDY, WITH A FOCUS ON DETAILS THAT DEFINE THE ICON

Persol has always excelled at redefining itself to be in perfect harmony with contemporary style. Thanks to this attitude, it is one of the best-known and most loved brands in the world by those who dictate style, starting with many movie stars who have a real passion for Persol.

In addition to the outstanding quality of the materials and workmanship – all strictly made in Italy – what makes every Persol model instantly recognizable icon is its unmistakable details.

The steel Flex hinge, the key bridge, the reliefs in the upper part and the temples with the Meflecto system are not just aesthetic details, but part of the history of the brand and of Italian design. Patented by Persol over the years, they are designed to ensure comfort, balance and fit, enabling maximum personalization of the glasses.

Each of these details has been redesigned in the new glasses – in the reinvention of the legendary 649, among others – to harmoniously adapt to the slimmest, lightest designs and to models that have expanded the double bridge family.

The result is a series of sunglasses and glasses with modern, eclectic elegance that continues to reinforce Persol’s iconic and timeless charm in every detail.

PO3204S

The 649, Persol’s most iconic model, has been reinvented to suit a contemporary lifestyle. This evolution, while adding new lightness and portability, retains the model’s unmistakable features: the key bridge with its two characteristic reliefs in the upper part, the hinge with the steel Persol arrow and the temples which guarantee a perfect fit thanks to the Meflecto system. The range of acetates draws from the model’s classic combinations that have always identified it as an icon: black with green or green polar lenses; havana with green or brown polar lenses; coffee with grey gradient lenses; Terra di Siena with blue lenses.

PO3206S

Persol continues to develop the family of double bridge sunglasses, one of the elements that clearly identifies the brand’s current eclectic style. In these acetate sunglasses, the trend is expressed in an explosive, bold design with a key bridge topped by a slimmer, wider line. The model has a distinctive personality that retains the functionality and portability of all Persol models thanks to iconic details such as the flex hinges and temples with the Meflecto system. It is available in the following variants: black with grey gradient or green polar lenses; havana with green or brown polar lenses; Terra di Siena with light blue gradient lenses; Madreterra with green lenses.

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The 649 contains Persol’s DNA and is thus an endless source of inspiration. These metal glasses are a perfect example, boasting a double bridge that embodies the current style of an iconic design. Featuring sophisticated shades, the frame has been redesigned with slim lines and retains the unmistakable Flex hinge, which has a purely aesthetic function. Acetate temple tips and black or muted nose pads add comfort and an innovative look to the model. It is available in the following variants: black with green or grey gradient polar lenses; silver with blue lenses; silver black with gradient grey lenses; gold with brown lenses; gold with a havana finish and brown gradient lenses

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These slightly boxy glasses reflect the design of the iconic 649 with a contemporary flair. The sleek, slim profile features Persol’s distinctive details that have helped to cement its legendary status: the key bridge with the classic horn reliefs on the upper part and the st

eel Flex hinge. The model’s lightness and portability are enhanced by the temples with the Meflecto system, which guarantee a perfect fit. There are various acetates available for this model ranging from classic black and havana to the more sophisticated blonde havana, Terra di Siena and brown-grey tortoiseshell from Persol’s historic archives.

 

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These round glasses reinterpret the design of the famous 649 with a contemporary aesthetic filter. The light profile features distinctive details that make Persol a style icon: the key bridge with classic horn reliefs in the upper part; the steel Flex hinge; the temples with a Meflecto system that give the glasses a personalized fit. The acetates vary from classic black and havana to Terra di Siena, coffee and blue spotted havana, shades that come from the brand’s historic archives.

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These aviator glasses are the most recent addition to the double-bridge family. They boast a distinctive design that redefines Persol style and emphasizes its harmony with contemporary trends. The double bridge has accentuated profiles and adds personality to the subtle frame, signed by the brand’s iconic symbols – Flex flexible hinges and temples with the Meflecto system – details that give the glasses a personalized fit. The range of acetates includes classic tones such as black, havana, coffee and two striped shades – black with brown and grey with green – that make the profiles of the frame visually even lighter.

PO2450V

Boxy glasses, produced in a range of metallic tones. The slim profile reveals the brand’s iconic design, featuring a bridge with classic horns and a Flex hinge with a purely aesthetic function, iconic details that are part of Persol’s brand identity. The model’s lightness and the temple tips, which come in havana or two-tone acetate, add to the comfort of the fit. Available in the following variants: gunmetal, silver black, gold and gold with a havana finish.

 

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