PUMA and Abel Tesfaye a.k.a. The Weeknd are back for more in Spring-Summer ’18 following the highly anticipated first PUMA XO collection that launched last year. PUMA’s creative collaborator and global brand ambassador, The Weeknd, made waves in Autumn-Winter ’17 when the first ever PUMA XO Parallel sold out in stores worldwide. Expect nothing less from the all-new collection which will consist of next gen Parallels and two individually curated apparel drops.
Having made his mark on the industry as a streetwear connoisseur, The Weeknd incorporates personal styling elements into this season’s designs fused with PUMA’s sports heritage. The second PUMA XO Collection boasts confidence, an edge and an eye for beauty in the unexpected. Inspired by The Weeknd’s travels to different corners of the world, the latest from PUMA XO incorporates rich colors, premium materials and handcrafted pieces; an unexpected, beautiful mashup of cultural influences from East to West. Past meets present and modern streetwear meets timeless, athletic aesthetics.
A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Rennaissance”. Expect past and present to collide in this apparel offering, featuring Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world reknowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs.
Complimenting the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.
PUMA x XO Collection drop 2 apparel will be available starting today, May 10th on PUMA.com, PUMA stores and select sneaker and fashion retailers in the GCC. The PUMA x XO Parallel 2.0 drops on June 7th also in stores aforementioned.
Follow @PUMASportstyle and @PUMA for drop information.