- The ICONS© Lounge Concept is a luxury segment to the high street coffee chain with stores spanning over 250 m2, with inlays of gold, and an interior designed for exclusive boutique exhibitions, display of art and fashion shows
- The store concept category by ICONS© Coffee Couture, ICONS© Lounge, hosts its most elaborate coffee house affairs, including the largest ICONS© store in the world, 600 m2 store at Riviera Mall, Dammam, and now also at Abu Dhabi Royal Ladies Club
- The international brand has its roots in Germany with heavy expansions in the Middle East
Abu Dhabi, United Arab Emirates, 10 June 2018: ICONS© Coffee Couture, a fashion and lifestyle coffee shop chain offering healthy options for delectable desserts, opens its latest ICONS© Lounge concept at the Abu Dhabi Royal Ladies Club and Riviera Mall, Dammam, Saudi Arabia. Having previously opened seven owned branches and two franchised units across the UAE, the German concept is looking at setting up 6 more branches within 2018 in the UAE, with the Abu Dhabi Royal Ladies’ club concept being one of them. The latest Store addition is created to serve, among Abu Dhabi Ladies, Her Highness Sheikha Fatima Bint Mubarak and Delegation with her Maijles within the Abu Dhabi Royal Ladies Club.
Talking about the Exclusive Lounge concept opening at the Abu Dhabi Royal Ladies Club, Elena Weber, Founder, ICONS© Coffee Couture, said, “The ICONS © Lounge concept is a destination for all things fashion-forward and luxury in the third-wave coffee culture at an affordable price point. In keeping with our base innovation of desserts, coffees and teas especially created for a calorie-conscious clientele who only want the best in taste, service and presentation, the Lounge concept takes off, after Icons Standard and Icons Express, as our premiere luxury segment, with live piano concert music, carefully curated works of art over gold-inlaid walls and some truly crème versions of our already premium organic coffees and confections. After our global launch in Austria, as well as expansions along Europe, the Middle East and Asia, the next step forward seemed to be this concept, which has attracted the attention of a new niche clientele and serves as our flagship stores.”