Brand Furthers #AExME Platform By Celebrating Real Kids, Self-Expression and Jeans
American Eagle announces the launch of its multifaceted Ne(X)t Level Jeans Campaign as an extension of its #AExME brand platform, which celebrates freedom, individuality and difference. The fall campaign intersects the worlds of fashion, music, and youth culture by highlighting how real customers express themselves in their Ne(X)t Level jeans. “Our fall campaign and back-to-school collection—featuring Ne(X)t Level jeans at the core—is setting standards for innovation, style, fit and quality,” said Chad Kessler, American Eagle Global Brand President. “This fall we are delivering a curated assortment of great fashion to inspire our customers to take what we make, and make it their own. Along with #AEXME, the Ne(X)t Level Jeans Campaign includes: a ‘Make Moves’ video, shot across the U.S. by French cinematographer, Mathieu Plainfosse, #AEXME Artists, a collaboration with Universal Music Group to select and support young, emerging artists that represent today’s youth, and the #AEJeans Made For You denim guide. A digital guide that celebrates diverse body shapes and highlights how its range of sizes are made to move and make the customer feel their very best.
With additional styles, washes and fits, the Ne(x)t Level jeans fabrication matures this season, with a collection drawn from 90’s nostalgia. The ‘Dad Jean’ sets the tone, with it’s loose, lighter-wash finish and ready for anything fit. The trend continues to take effect with oversized logos, washed out tees, and windbreakers for men.
New cuts include the ‘Taper’, available in slim, original and relaxed, and the ‘Selvedge’; crafted from premium denim and bound with a ‘self-edge’ to prevent unravelling. Athleisure joggers and hoodies are available in a new flex fabrication offering maximum comfort and fit. For women, the Ne(x)t Level Jeans collection continues with key styles including the ‘Wide Leg’ and ‘Mom Jean’. Cropped hems are a staple, with gently-flared silhouettes and loosely tapered legs. There’s a strong focus on fabrication and Ne(x)t Level denim, as the brand develops its best-selling fit, the jegging, in a soft, 4-way stretch.
Denim jackets get an instant update with oversize styles, peplum hems, and crop cuts.
With a modern take on Boho, the collection also features dark floral tops, fringe, ruffles and embroidered details.