REBOOT ON REPEAT: PUMA LAUNCHES THE RS-0 OPTIC

Stories of reinvention continue as Global sports brand PUMA launches RS-0 Optic, the latest addition to the RS family.

 

Drawing inspiration from the influence of photography on streetstyle, the sneakers feature reflective materials and flashlight glares. Build on modern running technology, The RS-0 Optic fuses comfort and design that’s evolved from the past and is distinctly future looking. With a mesh upper decked with leather on the toe and heel cap, it is complimented by synthetic leather with reflective print on the quarter. While the sock construction provides added support, the sole made from rubber and synthetic material provides the comfort of a sports shoe. The unisex performance-inspired kicks feature in PUMA Silver – Quarry – PUMA white colorway.

 

This year marked PUMA’s reboot of their 80’s Running System range with the all-new RS-0 model. The global brand has partnered with influential and creative brands, individuals, and institutions that push culture forward through innovation in design, style, technology, and more.

 

A new iteration of the RS-0 Optic, PUMA is also dropping the RS-0 Optic POP on 6th October in 4 new colorways – PUMA White – PUMA Silver, PUMA Black – PUMA Silver, Magenta Haze – PUMA White and Corsair – PUMA White.

 

The RS-0 Optic is now available on NAMSHI and PUMA stores in the GCC.

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