Salvatore Ferragamo was honoured to take part in the second edition of the Green Carpet Fashion Awards. Dedicated to the celebration of the achievements in the field of sustainability by the fashion and luxury industry, the event was promoted by Camera Nazionale della Moda Italiana in collaboration with Eco-Age, and the support of the Ministry of Economic Development, of Agenzia ICE and of the City of Milan.
At the historical Teatro alla Scala, the most prominent Italian fashion houses presented custom looks, created according to the criteria laid down in the guidelines of the CNMI ‘Sustainability Manifesto’.
Among the most awaited and admired guests, the Oscar winning actress Julianne Moore was accompanied on the ‘green’ carpet by Paul Andrew, Women’s Creative Director of Salvatore Ferragamo.
Julianne Moore wore a long jersey dress specially created for the occasion, made of perPETual, an innovative material that takes its name from the raw material it is made of – plastic recovered from the seas and transformed into yarn through a patented polymerisation process. The dress was enriched by the accessories: a handbag and pair of sculpted heel sandals in GOTS certified silk (produced according to biological agriculture criteria) and metal free leather worked with no water consumption or CO2 emissions (naturally tanned and tinted, and certified Oekotex 100 ‘first class’).
During the ceremony, among the fourteen awards given for as many categories, Salvatore Ferragamo won the Art of Craftsmanship prize.
“To receive this award is a great honour for me and my family,” said Ferruccio Ferragamo. “Since the beginning of his career, my father was greatly interested in alternative materials, which he always interpreted in creative, new ways. Today, to their unexpected charm we must add a characteristic of paramount importance – responsible innovation. The creation of sustainable value for the future of the planet and of all of us is positive and necessary for every company.”