Ermenegildo Zegna Teams with William Chan and Sehun to Launch the Global XXX Collection

The Ermenegildo Zegna XXX collection, the wildest expression of Zegna, dedicated for those who want to stand out. Ermenegildo Zegna Artistic Director, Alessandro Sartori, has crafted an unconventional uniform for the modern XXX tribe; those who embrace everyday couture in their dynamic lives. An identity for those who don’t conform to style codes, the countercultural movement is marked by its expressive logo and crafted fusion. Purpose-driven, authentic, self-assertive; XXX elevates the refinery of tailoring and pairs it with the versatility of streetwear to create something instantly iconic. A coveted wardrobe for modern men, XXX is much more than a brand–it’s an attitude.

To celebrate this most daring expression to date of Ermenegildo Zegna, the artists William Chan and Sehun, genre-defying stars whose styles challenge conventional rules and codes, will proudly represent the brand’s international, multi-tiered campaign, that will be unveiled starting in September, with landmark launch events planned for the XXX tribe in Seoul, Shanghai, Hong Kong and Miami.

The XXX core collection, along with its local capsules, will be delivered worldwide with availability via a temporary JD pop-up. In November, they will launch on Farfetch in the US.

Smart, bold, with an expressive logo to match—welcome to XXX!!

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