Always striving to support the creative community, adidas has collaborated with six talents from Saudi Arabia cities for the Continental 80 campaign which was shot across the diverse skylines of Jeddah.
The Continental 80 silhouette returns and takes over the streets of Saudi as a symbol of democratic design for the contemporary sneaker wearer. Now an established icon within the adidas Originals repertoire, the shoe sees a simple, unrefined aesthetic, updated from the archives to the present.
Shot across different locations in Jeddah the campaign features Marriam Mossailli, Lama Al Akeel, Ghalia Mahmoudi, Moiyad Baghdadi and Sausan Al Kadi, all stunting their unique sense of style and displaying the versatility of the classic white Continental 80 sneaker.
The new colourways of the iconic Continental 80 sneaker are now available in adidas Originals stores across the GCC.