VIC MATIE Extends Its Elegant Range Women’s Collection

The extension of the collection with new product segments is a natural evolution towards brand consolidation on the international market in which Vic Mati? Has carved out a position as a leading name in non-traditional Italian-made products”, stated Silvia Curzi, brand manager and art director at Vic Mati?. “We have added a further element to the women’s range by developing the elegance theme in a non-conventional manner, to offer a collection that covers all the features necessary for a dynamic woman who is deeply rooted in contemporary life”.
 
The creation of the new elegant segment of the Vic Mati? women’s collection is one of the actions linked to the business project by means of which Vic Mati? is expanding its position in the entry-price level luxury sector in the top international boutiques and department stores and will be placed alongside the Vic Mati? men’s collection, launched in January 2019 at Milan Men’s Fashion Week, and a more extensive and varied range of accessories.
 
Vic Mati?’s growth as a brand is possible owing to the company’s ability to transform meaningful decisions into rapid actions”, continued Silvia Curzi, “and is the direct result of its total control of the manufacturing process, which is performed in the Arcevia plant, in Ancona, from design to shipping. This allows us to combine the maximum flexibility with excellent quality, strong design content, observance of ethical working standards and the sustainability of the manufacturing process. All of which are essential issues for fashion today.” 
 
Designed by the team coordinated by Curzi, the Vic Mati? women’s elegant range is shaped by the non-conventional, androgynous, international and highly sophisticated character typical of the brand, of which it represents the height of creativity and femininity.
 
The FW19_20 season has been developed around four forms defined by the heel design.
Heel 100: a straight, narrow, geometric heel with a small tail defines classic and strap court shoes, high tube boots and ankle boots in leather, suede and glittered leather. Details include gold buckles and heels in contrasting colours.

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