An ode to Africa, By M.A.R.Y

An ode to Africa, By M.A.R.Y launches with a unique,
bespoke collection made in the UAE.

Inspired by the continent where she was born and raised, founder and designer Marie Hosatte proudly launched the first collection of By M.A.R.Y, for Spring Summer 2019: a unique fusion of African fashion and her French heritage, emblazoned with the colours and music of Africa and presented in association with SO CHIC.

 

Walking to the unmistakable beats of Megatronic, and supported by M.A.C Cosmetics, 15 multi-racial models debuted a By M.A.R.Y collection of bright and bold prints, metallic tones, and standout designs in a mix of edgy separates and statement dresses, drawing inspiration from confident and fearless women everywhere. A mixture of Marie’s African roots with a bang up-to-date contemporary modern rock attitude, this is a collection for women who want to be unique, stand out and tell their own story, on their own terms. With a metallic bold makeup look exclusively created by African born, British-Indian Vimi Joshi, senior artist of M.A.C Cosmetics, the presentation truly comes full circle as an ode to Africa but also as a celebration of strong vivacious women from all corners of the globe.

 

“As a child, my elegant nanny Fanta carried me around attached by a beautiful wax fabric on her back, jiggling me whilst going to the market. From the Omo valley to multi-national companies in Lagos, Abidjan, Cairo, Nairobi or Johannesburg, African women are Queens; they all have a distinctive sense of style like no other,” recalls designer Marie Hosatte.

 

By M.A.R.Y was designed and produced entirely in the UAE, with the strong belief that African fashion should be made accessible to all women of any shape or skin colour: carefully selected fabrics, synonymous with the Africa where Marie Hosatte was raised, were produced by Vlisco, responsible for manufacturing heritage fabrics for African women since 1846. Nearly every piece of the collection contains the infamous and distinctive African fabric Wax. Since the fabrics are produced in on off batches, and are limited in production, the clothes are truly limited edition, with each garment being produced only after the order has been placed. This means that the garment can be adjusted to the measurements of each and every customer and designed to their shape.

 

“It gives me immense pleasure to bring the glorious colors, stories and heritage of Africa to Dubai through By M.A.R.Y. Similar to Africa, Dubai is so incredibly diverse with women from all over the globe, each with her own story to share. I hope the collection and accessories empower women in the Middle East whilst also giving them a taste of authentic African fashion,” adds Marie.

 

Giving Back

 

Staying true to the brand’s vision to empower women, By M.A.R.Y places giving back to society at the very heart of its story. A donation of AED50 for every item sold will be made to The Grand Bassam Orphanage For Girls in the Ivory Coast, for educational purposes.

 

By M.A.R.Y will be available to purchase directly from www.By-mary.co from 12th March 2019, with free delivery in Dubai.

More from Tundra Parisi

ORCIANI – ROCK&SOFT Autunno-Inverno 2019-20

ORCIANI has always created accessories designed around the women who will use...
Read More