SUSTAINABLE THINKING AT SALVATORE FERRAGAMO

A Museo Salvatore Ferragamo exhibition devoted to sustainability. Fashion and green art are explored through contemporary masterpieces and experimentation with alternative materials. Open now until 8th March, 2020.

Sustainable Thinking was inaugurated at Museo Salvatore Ferragamo. This new exhibition explores Ferragamo sustainability from the pioneering spirit of the brand’s founder Salvatore Ferragamo in his revolutionary use of natural, recycled and innovative materials to the company’s more recent experimentation with environmentally-friendly materials and techniques. Designed by Stefania Ricci, Director of Museo Salvatore Ferragamo and Fondazione Ferragamo, with Giusy Bettoni, Arabella S. Natalini, Sara Sozzani Maino and Marina Spadafora, the exhibition examines the vital issue of sustainability through artistic/cultural works depicting its developments and interpretations.

Sustainable Thinking addresses a wider public, taking on the burden and the honour of inspiring reflection on the increasingly crucial and contemporary issue of environmentalism, using the language of fashion, art and materials. The exhibition presents the work of artists and international fashion designers who have given us their interpretation of a more mindful relationship with nature and its deep connection with technique, the use of organic materials and creative recycling, to highlight the importance of a collective commitment and a more enlightened way of thinking embraced by all.

 

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