The milestone 25th edition of Dubai Shopping Festival

From 2 January to 26 January, DSF Surprises presents unmissable shopping deals with one brand offering an incredible promotion for one day only at one location, from 10am until stocks last.  Each deal will only be revealed 24 hours before it goes live so only those with their eyes glued to the @DSFSocial posts on the DSF website and social channels will be in on the secret to catch the best deals in the city.

Splash will kickstart DSF Surprises with an incredible 90 per cent off all accessories at the City Centre Deira store on Thursday 2 January. Women can pick up a gorgeous pair of statement earrings to start the New Year with a bold style choice and men can select a stylish new belt or add a pop of colour with some bright new socks. 

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