TOMMY HILFIGER EXPANDS E-COMMERCE PLATFORM ACROSS MIDDLE EAST

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the expansion to the UAE, Saudi Arabia, Kuwait, Oman and Bahrain of tommy.com, the online flagship for the TOMMY HILFIGER brand in the Middle East. The e-commerce platform was first launched in the region in Dubai in April 2019. The tommy.com sites in the region are available in Arabic and English, and build on Tommy Hilfiger’s strategy to drive digitization across the business and grow its online community by reaching the next generation of consumers. The new tommy.com sites are operated by local franchise partner, Apparel Group.

The launch of the new tommy.com sites reflect Tommy Hilfiger’s commitment to expanding its presence and channels of operations in the region. Consumers will enjoy free delivery on all orders from these new markets. The platform will be live in Qatar later this month.

Through the tommy.com platform, consumers now have access to the widest selection of TOMMY HILFIGER labels in the region, including the HILFIGER COLLECTION for men and women, TOMMY HILFIGER sportswear for men, women and kids, TOMMY SPORT which is well known for their athleisure and active wear and TOMMY JEANS for their cool and contemporary styles. Also available are the collaborative collections, such as TommyXLewis co-created with six-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton and TOMMY JEANS Looney Tunes® capsule collection for Juniors; designed through a street wear lens, bringing classic Warner Bros. characters to life for the generations of today.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger. 

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