In Persian, the name Zareena means golden thread and indeed early on, this talented designer exhibited a love for fashion. It was when studying Business Management in India, that Zareena first discovered what luxurious fabric combinations and rich embroidery could do to complement and enhance a woman’s beauty. This inspired her to begin her worldwide search for the exquisite textures, adornments and needlework that would one day become the trademark of her internationally acclaimed gowns.
Of modest background, Zareena had to work hard to prove herself. But the quality of her work was undeniable and soon her gowns were garnering the attention of the world’s most elite clientele. In the late eighties, she launched her first collection. Her goal was to create a line characterised by timeless pieces with simple cuts and fabrics that would flow to complement a woman’s natural beauty and magnetism. Zareena brought to each of her designs an exotic fusion of ethnic embroidery techniques and international fabrics that would make every creation a one-of-a kind classic piece never before seen in the fashion industry. Her fairy-like ethereal dresses dazzled audiences and the clients kept coming back. By 1994, Zareena was establishing her fashion house, Fasateen, in Dubai.
Catering to the world’s most elegant women, ZAREENA’s elite line is characterized by timeless pieces with simple cuts and fabrics that flow to complement a woman’s natural beauty and magnetism.
ZAREENA brings to each of her designs an exotic fusion of ethnic embroidery techniques that make every creation a one-of-a kind classic piece never before seen in the fashion industry. ZAREENA’s unique avant-garde use of embroidery from around the globe combined with silver and gold threads and chiffon of the highest quality bring a magical princess-like quality to all of her creations.